Friday, November 29, 2013

#4 Paramount Logo


Paramount Pictures Logo



The company was first called Famous Players Film Company, which merged in 1916 with Feature Play Company. Before their merger they both released their movies through Paramount Pictures Company, which was founded by William Wadsworth Hodkinson. The two merged companies acquired Paramount Pictures Company, which would be the first nation-wide film distributor in the US. The unique Paramount Pictures logo depicting a pyramid shaped mountain has been the main emblem of the company since its existence. The emblem is the oldest surviving and the most known Hollywood film logo in history. The mountain is inspired by a sketch drawn by W. W. Hodkinson, which he sketched during a conference with Adolph Zukor. The pyramidal mountain in the logo is said to be a depiction of the memories of his early life in Utah. It is also said that the mountain drawn by Hodkinson is the Utah’s Ben Lomond Mountain, and that Peru’s Artesonraju is the mountain in the live-action emblem that is shown before the start of a Paramount picture. The Paramount Pictures logo was initiated as a representation of the mountain surrounded by twenty-four stars. In the 1970s, it was made simpler and the number of stars was reduced to twenty-two. The logo was redesigned yet again in 1987 on Paramount’s 75th Anniversary, in collaboration with Apogee, Inc. With lake and stars, the design utilized computer technology for the first time. In 2002, a fresh new computer-generated logo was produced for the second time, commemorating the 90th anniversary of Paramount Pictures. This logo has changed a lot since the Paramount company first began, but the idea behind the logo has stayed the same, 'the mountain of dreams” .



Famous Players Film Company

1912–1916

Paramount Pictures Corporation

1914

1914–1917

1917–1967

1968–present

1968–1975

1975–1982

1982–1989

1986–1987

1989

1989–1995

1994–2010

2002-2003


2010–present

2011–2012

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